The Procter & Gamble Company is increasingly focusing on gaining an insight into customers’ attitude and preferences about its products by using Predictive Analytics.

Attensity Group has released the latest version of Attensity 5 to ensure “complete management of customer conversations”.

US airline JetBlue Airways is reportedly planning to extend its analysis to social networks.

Qualitative methods are considered to be a vital cog in a discipline like market research owing to the “richness” of the information collected.

Text analytics is making steady progress in legal compliance work.

Digital Reef has launched its Partner Programme which is designed to make unstructured data management more accessible.

ProQuest, a division of the Cambridge Information Group, has strengthened its relationship with Nstein Technologies by purchasing additional licenses of Nstein’s TME (Text Mining Engine) modu

Autonomy Corporation has applied its Meaning Based Computing technology to help marketers “listen, understand, and act” on social media insight.

RavenPack has come up with a real-time news sentiment analysis service, powered by a proprietary text analysis platform.

RightNow Technologies has introduced Cloud Monitor, a new offering that tracks consumer comments on Twitter and YouTube and feeds data into the user company’s CRM system.